Marketing Specialist

Company Overview

Lang Diesel (LDI) has been a trusted name in the agricultural and construction equipment retail industry since 1988. With a commitment to quality products, parts, and service, we have grown into an industry leader with multiple locations across Kansas and beyond. Our dedication to customer success drives our mission to provide exceptional service and build a team of skilled professionals.

Summary

The Marketing Specialist will promote multiple entities, each with their own distinct branding, by marketing their products and services to existing and prospective customers through the strategic use of graphics, logos, and other promotional materials, while also managing projects from concept to completion to ensure timely and effective execution.

Responsibilities

• Collaborates with sales or marketing representatives to fully understand product and communication needs.
• Coordinate with Marketing Manager to execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Gathers materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications techniques.
• Design, build, and maintain our social media presence
• Brainstorm new and creative growth strategies through digital marketing
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Work with a wide variety of marketing channels, such as filming scripts and production, print, email, website content and social media
• Create visual elements such as illustrations, original images, and other designs to help deliver a message
• Assist with developing and executing content strategy written, graphic, motion, etc.
• Attends trade shows and community fairs and staffs the company booth.
• Provide all tasks above for multiple entities.

Requirements

• 2-3 years of experience in Marketing, Advertising, Communications or related field.
• Proficiency in Adobe Creative Suite- including InDesign, Illustrator, Photoshop, and Canva required
• Solid knowledge of website and marketing analytics tools
• Firm grasp of available tools and platforms in the social media space
• Solid knowledge of design and visual principles
• Must be computer literate (working knowledge of Word, PowerPoint, Excel)
• Must be able to juggle multiple projects at the same time
• An effective communicator, both written and oral
• Ability to communicate in a professional manner with customers and community contacts
• Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines

If you are passionate about driving brand success through innovative marketing strategies, we invite you to apply today and become part of the Lang Diesel team!